Module 1: Digital Presence

This module reveals how SMEs in sustainable cultural tourism can increase their visibility and customer engagement through digital marketing strategies, from crafting compelling brand stories on social media to optimizing user-friendly websites
10 min

This course focuses on how SMEs in the sustainable cultural tourism sector can benefit from digitalization, highlighting the pivotal role of digital marketing. Key strategies include developing a strong brand identity, creating a user-friendly website, and ensuring mobile compatibility, given that most travelers use online means for planning and booking. Establishing a presence on personal websites and third-party booking platforms is crucial for wider visibility. Social media engagement is identified as essential, with the recommendation to focus on a few platforms to tell a compelling brand story. The module uses Intrepid Travel as a successful case study, showcasing the effective use of social media to enhance brand presence and engage with a targeted audience.

Take a video course and then proceed to quiz bellow

Course is open for everyone, participants can participate and check their knowledge.