Module 1: Digital Presence

This course focuses on how SMEs in the sustainable cultural tourism sector can benefit from digitalization, highlighting the pivotal role of digital marketing. Key strategies include developing a strong brand identity, creating a user-friendly website, and ensuring mobile compatibility, given that most travelers use online means for planning and booking. Establishing a presence on personal websites and third-party booking platforms is crucial for wider visibility. Social media engagement is identified as essential, with the recommendation to focus on a few platforms to tell a compelling brand story. The module uses Intrepid Travel as a successful case study, showcasing the effective use of social media to enhance brand presence and engage with a targeted audience.