Course 2

This course covers diverse topics such as sustainable cultural tourism, data analytics, AI, and its applications in tourism. 

The modules discuss various aspects of technology and its application in different sectors, notably in tourism. They explore the digitalization of sustainable cultural tourism, emphasizing the role of small and medium enterprises in leveraging digital technologies. Additionally, the modules delve into data analytics and artificial intelligence, highlighting their potential to enhance decision-making, customer experiences, and sustainability within the tourism industry. They provide insights into how AI can be used for personalized services, data-driven insights, and even environmental monitoring. Overall, the modules underscore the importance of understanding and harnessing technological advancements to drive positive change and innovation in tourism practices.

10 min

Module 1: Digital Presence

15min

Module 2: Customer engagement

15min

Module 3: Data Analytics

15min

Module 4: Data Analytics & Tourism Management

15min

Module 5: Artificial Intelligence